Fioroni is the current working title for the next chapter of our lives: to establish a boutique hotel in Eastern Tuscany.

The main driver is a property in Italy, which this website/ blog is focused on and, here, we share our ideas, enthusiasm, frustrations, and disappointments in making the dream come alive.

In case you’re interested… Fioroni are early-fruiting, Italian figs.

A little about who we are

Louise Hopkins is a strategic marketing contractor who has over 20 years’ experience in¬†planning and executing marketing plans in the private, public and charity sectors. Having worked both client and agency side, Louise has spent the last 10 years running a marketing consultancy and then an integrated, full-service marketing agency.

Kyle Martin is a formidable programme manager for CRM and data systems implementations. He has over 20 years’ experience in scoping, managing, and implementing systems across several sectors including¬†financial, utilities and charity, as well as having project-managed the set-up of a data centre overseas, among other challenging projects.