Fioroni is the current working title for the next chapter of our lives: to establish a boutique hotel in Eastern Tuscany.

The main driver is a property in Italy, which this website/ blog is focused on and, here, we share our ideas, enthusiasm, frustrations, and disappointments in making the dream come alive.

In case you’re interested… Fioroni are early-fruiting, Italian figs.

A little about who we are

Louise Hopkins is a strategic marketing contractor who has over 20 years’ experience inĀ planning and executing marketing plans in the private, public and charity sectors. Having worked both client and agency side, Louise has spent the last 10 years running a marketing consultancy and then an integrated, full-service marketing agency.

Kyle Martin is a formidable programme manager for CRM and data systems implementations. He has over 20 years’ experience in scoping, managing, and implementing systems across several sectors includingĀ financial, utilities and charity, as well as having project-managed the set-up of a data centre overseas, among other challenging projects.